ABOUT US

FRONT ROW SHOP founded in London, combines contemporary silhouette design and traditional sewing techniques with sustainable fabric bases. 

The two designers, graduated from Royal College of Art London and had experience working closely with Italian fashion houses decided to open their door in 2010 for real woman like themselves, navigating a real life and career. They want to look fashionable yet comfortable, trendy yet effortless. They like to invest in timeless pieces with good quality fabric, made by people who cares. 

Since then FRS is now distributing worldwide in high-end department stores, boutiques and online platforms. The continuous research of new fabrics and sustainable manufacturing techniques, brings freshness to the collections every season, always up to date, always standing out like in a front row.